A New Creative Era: 7 Critical Ways Gen AI Will Augment Your Work

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How emerging gen AI technologies will impact your creative output.


Artificial intelligence (AI) has often been seen as a threat to the job market, with visions of machines replacing human workers. But when we delve into the realm of generative AI, a different story begins to emerge. This type of AI is not about making humans redundant; instead, it’s about augmentation, specifically within the creative sector.

Understanding Gen AI

Gen AI refers to systems that can produce content, be it in the form of written text, images, music, or even new product designs. They learn patterns from data and use these patterns to generate original content. GPT-4 by OpenAI and DALL-E are classic examples of generative AI models in text and visual media, respectively.

How Generative AI Supports Creativity

Instead of taking jobs away, generative AI models provide tools that expand and enrich the creative possibilities for professionals in various sectors. Here’s how:

  1. New Ideas: Gen AI can produce a multitude of options in seconds, giving artists, designers, and writers new inspiration when they need it.

  2. Enhanced Productivity: By taking over time-consuming tasks, generative AI gives creatives more time to focus on higher-order aspects of their work, such as conceptualization and planning.

  3. Collaborative Creation: Gen AI doesn’t work in isolation. It requires human input and guidance, creating a collaborative dynamic where human creativity and AI capabilities work together.

Generative AI in Action

The application of generative AI in the creative industry is already bearing fruit:

  1. Writing and Journalism: AI tools like ChatGPT can generate drafts, brainstorm story ideas, or write short snippets, allowing writers to focus on refining the story’s narrative and angle.

  2. Design and Art: AI can produce multiple design options based on a brief or even create new artwork, giving artists a starting point for their creative process or aiding in rapid prototyping.

  3. Music and Film: AI can compose original music scores or suggest edits for a film, serving as a creative assistant to composers and directors.

  4. Marketing and Advertising: Generative AI can create multiple ad copies or design suggestions, aiding marketers in their campaigns by providing a creative springboard for new ideas.

Example Use-case

In this illustrative exchange, a gen AI model, specifically a ChatGPT, is tasked to serve as a dynamic idea generator for envisioning a new small business. The creative process begins as the AI forms two columns of diverse random nouns. From each of these columns, the AI independently selects ‘Coffee’ and ‘Art’. Following this selection, the AI invites the user to contribute a third noun to the mix. The user’s choice is ‘Book’.

With these three distinctive elements in place, the AI proceeds to sculpt a unique and exciting small business concept, dubbed “Brewed Canvas & Tales.” This innovative concept interlaces the realms of gourmet coffee, immersive art, and intriguing literature, providing a multi-dimensional experience to future patrons.

The AI further details this visionary space, describing it as an inviting locale where customers can savor artisanal coffee while they peruse an eclectic collection of books and appreciate artworks from local artists. It proposes an array of services that the business could offer, like an on-site art gallery and bookstore, and workshops and events that creatively merge aspects of coffee, art, and literature.

Example of gen AI at work

Beyond the physical locale, AI introduces the idea of an expansive online platform, which would allow the business to reach beyond the local community. The platform could sell books, art prints, and coffee beans or grounds, offering a subscription service for books and coffee, extending the business’ scope and influence.

This detailed interaction demonstrates the potent capabilities of generative AI models like ChatGPT. They serve as a creative companion, skillfully weaving together seemingly disparate concepts into a unified, original business proposition that reflects and amplifies human creativity.


Generative AI represents a new class of creative tools, offering a blend of productivity enhancement and inspiration. Rather than replacing the creative workforce, it’s shaping up to be their innovative partner, complementing human creativity with machine precision and scale. By embracing this collaborative potential, we can redefine the boundaries of creativity and set the stage for an exciting new era of human-AI cooperation in the creative industry.

For more information on the latest emerging gen AI technologies, please visit www.rewiredgvl.com.

And for more information on OpenAI’s ChatGPT LLM, please visit https://openai.com/blog/chatgpt.

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